From Research to Results: The IU Health Brand Launch Journey

The theme for the 2011 PR Lifelines Luncheon is "From Research to Results: The IU Health Brand Launch Journey. Guest speakers include Holly Vonderheit and Sue Finkam both of Indiana University Health.

Holly Raver Vonderheit, APR, led internal and public relations efforts for the recent launch of the Indiana University Health brand. She first joined the organization as Manager of Marketing and Communications, overseeing marketing for Riley Hospital for Children, and was later promoted to Director of Communications & Public Relations. Currently an adjunct instructor for IUPUI's School of Journalism (public relations sequence), Holly has also taught healthcare marketing in IUPUI's SPEA graduate program.

Prior positions include Vice President of the Riley Children's Foundation as well as public relations roles with the Indianapolis Convention & Visitor's Association and Noble of Indiana. She began her career as a newspaper reporter and holds both a BA (Journalism) and MA (Public Relations) from Ball State University.

Sue Finkam, FACHE, serves as Director, Statewide Marketing for Indiana University Health. In this role, Sue works closely with a dozen IU Health hospitals to assist them with their marketing efforts and also serves to oversee corporate partnerships and events. She joined the organization in 2005 to serve as IU Health North Hospital's Manager of Marketing and Public Relations. She transferred to the corporate offices in 2008.

She began her career as an athletic trainer, became a board certified ergonomics consultant, ran a multi-state consulting business and has spent a great amount of her career in safety glasses and hard hats working with manufacturing and distribution. Sue has an undergraduate degree in sports medicine and a master's degree in management. She also served as an adjunct professor for four years at the University of Indianapolis, has written a newspaper column, a professional journal column and authored a textbook.