2011 PR Lifelines Agenda

Below you will find the 2011 agenda for the PR Lifelines in Health Care conference:

8:00-9:00 - Registration with coffee/tea

9:00-10:15 - Conference Welcome by Bob Dittmer, APR
Keynote Speaker: Gina Hayes, GM Edelman Health: "Health Engagement: Now and Next"

10:30-11:45 - Morning Breakout Sessions
Session A: Stephanie Tortorici, Edelman Health: "Afraid to Commit? Steps to Fearless Engagement"
Session B: Robbie Schneider, ABC, Franciscan St. Francis Hospital: "Strategic Integration of Social Media"
Session C: (PRSSA) Jennifer Paton and Alycee Archie: "So Just What are Benefits Anyway?"

12:00-1:15 - Luncheon Speakers: Holly Vonderheit and Sue Finkam, IU Health: "From Research to Results: The IU Health Brand Launch Journey"

1:30-2:30 - Afternoon Breakout Sessions
Session D: Moderator: Deb Schrum, Jaspar County Hospital: "IHMPRS Roundtable: Issues and Challenges in Healthcare Public Relations"
Session E: Moderator and Participant: Greg Clarke, GlaxoSmithKline: "Healthcare PR Fears: Policies Verses Potential Using Social Media"
Session F: (PRSSA) Fred Bagg, APR, Fellow PRSA, Franciscan St. Francis Health: "A Day in the Life...."

2:45-4:00 - PRSSA Resume Review Roundtables, Moderator: Julie Vincent, APR

2:45-3:45 - General networking session (very light refreshments)